IOLITE INSIGHT

Industry analysis from our travel & tourism experts

Targeting the Culturally Curious Traveler

Learn more about the culturally curious traveler and how they differ from others.

Cultural Curiosity is Driven by the Pleasure Principle

Valuing cultural diversity is broadly seen as the morally correct thing to do. But cultural curiosity is not driven by altruism.

The Multicultural Multiplier: Why Showcasing Diversity is Good Business

iolite's study shows that showcasing cultural diversity has a positive impact on the bottom line.

Research Highlights from The Multicultural Multiplier

Carroll Rheem shares key research findings from The Multicultural Multiplier: Cultural Diversity's Impact on Travel Intent.

U.S. Traveler Trends Part 3: The Working Vacation Emerges as a Mainstream Phenomenon

Newfound freedom to roam while still on the clock has paved the way for working vacations, and over 30 million U.S. households will partake.

U.S. Traveler Trends Part 2: Vacationing to the Max or Just to Relax?

Even as they finally venture out, some will keep COVID top of mind. Others, however, are throwing caution - and their masks - to the wind.

U.S. Traveler Trends Part 1: Despite Green Light, Most Will Not Vacation This Year

So, who can’t wait to hit the road? And who still wishes they had the pandemic as an excuse to tell Netflix yes, they are still watching?

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