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IOLITE INSIGHT
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Cathy Walsh
Dec 15, 20224 min read
Targeting the Culturally Curious Traveler
Learn more about the culturally curious traveler and how they differ from others.
Cathy Walsh
Nov 30, 20223 min read
Cultural Curiosity is Driven by the Pleasure Principle
Valuing cultural diversity is broadly seen as the morally correct thing to do. But cultural curiosity is not driven by altruism.
Cathy Walsh
Nov 17, 20223 min read
The Multicultural Multiplier: Why Showcasing Diversity is Good Business
iolite's study shows that showcasing cultural diversity has a positive impact on the bottom line.
Carroll Rheem
Nov 3, 20220 min read
Research Highlights from The Multicultural Multiplier
Carroll Rheem shares key research findings from The Multicultural Multiplier: Cultural Diversity's Impact on Travel Intent.
Carroll Rheem
Aug 24, 20214 min read
U.S. Traveler Trends Part 3: The Working Vacation Emerges as a Mainstream Phenomenon
Newfound freedom to roam while still on the clock has paved the way for working vacations, and over 30 million U.S. households will partake.
Carroll Rheem
Jul 7, 20214 min read
U.S. Traveler Trends Part 2: Vacationing to the Max or Just to Relax?
Even as they finally venture out, some will keep COVID top of mind. Others, however, are throwing caution - and their masks - to the wind.
Carroll Rheem
Jun 22, 20213 min read
U.S. Traveler Trends Part 1: Despite Green Light, Most Will Not Vacation This Year
So, who can’t wait to hit the road? And who still wishes they had the pandemic as an excuse to tell Netflix yes, they are still watching?
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