Cathy WalshDec 15, 20224 minTargeting the Culturally Curious TravelerLearn more about the culturally curious traveler and how they differ from others.
Cathy WalshNov 30, 20223 minCultural Curiosity is Driven by the Pleasure PrincipleValuing cultural diversity is broadly seen as the morally correct thing to do. But cultural curiosity is not driven by altruism.
Cathy WalshNov 17, 20223 minThe Multicultural Multiplier: Why Showcasing Diversity is Good Business iolite's study shows that showcasing cultural diversity has a positive impact on the bottom line.
Carroll RheemNov 3, 20220 minResearch Highlights from The Multicultural MultiplierCarroll Rheem shares key research findings from The Multicultural Multiplier: Cultural Diversity's Impact on Travel Intent.
Carroll RheemAug 24, 20214 minU.S. Traveler Trends Part 3: The Working Vacation Emerges as a Mainstream PhenomenonNewfound freedom to roam while still on the clock has paved the way for working vacations, and over 30 million U.S. households will partake.
Carroll RheemJul 7, 20214 minU.S. Traveler Trends Part 2: Vacationing to the Max or Just to Relax?Even as they finally venture out, some will keep COVID top of mind. Others, however, are throwing caution - and their masks - to the wind.
Carroll RheemJun 22, 20213 minU.S. Traveler Trends Part 1: Despite Green Light, Most Will Not Vacation This YearSo, who can’t wait to hit the road? And who still wishes they had the pandemic as an excuse to tell Netflix yes, they are still watching?