Targeting the Culturally Curious Traveler
Learn more about the culturally curious traveler and how they differ from others.
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IOLITE INSIGHT
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Cathy Walsh
Nov 30, 20223 min read
Cultural Curiosity is Driven by the Pleasure Principle
Valuing cultural diversity is broadly seen as the morally correct thing to do. But cultural curiosity is not driven by altruism.
Cathy Walsh
Nov 17, 20223 min read
The Multicultural Multiplier: Why Showcasing Diversity is Good Business
iolite's study shows that showcasing cultural diversity has a positive impact on the bottom line.
Carroll Rheem
Nov 3, 20220 min read
Research Highlights from The Multicultural Multiplier
Carroll Rheem shares key research findings from The Multicultural Multiplier: Cultural Diversity's Impact on Travel Intent.
Carroll Rheem
Nov 12, 20210 min read
Interview: Roger Dow on Impact of Bipartisan Infrastructure Deal
Roger Dow explains how the historic $1 trillion Bipartisan Infrastructure Deal will impact the US travel industry.
Lorraine Sileo
Oct 14, 20214 min read
When Destinations are Overwhelmed, are Toll Gates the Answer?
Venice keeps threatening to charge day trippers to curb tourism; Is it serious this time?
Carroll Rheem
Aug 24, 20214 min read
U.S. Traveler Trends Part 3: The Working Vacation Emerges as a Mainstream Phenomenon
Newfound freedom to roam while still on the clock has paved the way for working vacations, and over 30 million U.S. households will partake.
Carroll Rheem
Jul 7, 20214 min read
U.S. Traveler Trends Part 2: Vacationing to the Max or Just to Relax?
Even as they finally venture out, some will keep COVID top of mind. Others, however, are throwing caution - and their masks - to the wind.
Carroll Rheem
Jun 22, 20213 min read
U.S. Traveler Trends Part 1: Despite Green Light, Most Will Not Vacation This Year
So, who can’t wait to hit the road? And who still wishes they had the pandemic as an excuse to tell Netflix yes, they are still watching?
Cathy Walsh
May 26, 20216 min read
U.S. Search Trends Part 2: Rentals Retain Pandemic-Driven Gains
The pandemic inspired many travelers to try rentals. Now, many of those travelers initiated to the rental experience are sticking with it.
Cathy Walsh
May 18, 20214 min read
U.S. Search Trends Part 1: Destination Demand Diverging
Resort areas are leading the recovery as pale, socially starved, would-be vacationers long to bathe in sun, surf and perhaps a bit of sin.
Carroll Rheem
May 11, 20213 min read
Social Impact: Altruism Is Not Enough to Fuel Progress
Reframing social impact as an objective to create value rather than a solely altruistic initiative may be the key to executive attention.
Lorraine Sileo
May 3, 20215 min read
Vaccine Roll-out Shaping Tourism Winners and Losers
COVID-19 vaccines are the best bet to save the $2.3 trillion global travel industry. They can also stifle or jumpstart a country's recovery.
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